Add Row 
Add 
One of the most crucial questions that we see clients missing is: How should local businesses leverage their Reputation Marketing strategies to create brand authority and attract more clients?
The problem is that it’s difficult for local businesses to know how to build their online reputation and authority, and then leverage this power to get more clients. More and more businesses are realizing that their reputation strategy is necessary for their success in today’s online world. But, the good news is that it doesn’t have to be difficult if you’ve got a proven reputation strategy.
Did you know that 92% percent of people now read online reviews for local businesses? That’s a staggering number that is growing daily and that’s why it’s so important that local businesses pay very close attention to their online reputation.
It can mean the difference in clients flocking to your company or going to your competitors.
The more established a business appears to potential clients online, the more successful the company. If a company achieves a 5-Star rating and their clients have provided incredible feedback about their positive experience, this can only help to gain more clients.
On the other hand, if a company has received bad reviews, the more likely a potential client will bring their business to a competitor.
So, how does a local business leverage the power of Reputation Marketing to attract more clients and create brand authority?
We like to give a few specific tactics:
1. Manage Your Reputation
You need to monitor and manage all key directories for reviews and reputation.
The first place where potential clients research a business is online, so make sure you are always aware of how your company’s online reputation looks to your clients and prospects, and always try to keep it to the highest standards.
Key directories like Google My Business, Yelp (for iPhone map users), Facebook, and several more are needed just to be found in searches.
You need to ensure you have good reviews, but also manage the bad ones to look proactive and customer-service oriented.
2. Build Your Reputation
This means continually building glowing 5-Star Reviews from your existing customers to gain new ones.
Potential clients trust reviews and form judgments based on a company’s online reputation. And those reviews must be up-to-date because '85% of Consumers Think Local Reviews Older Than 3 Months Aren’t Relevant'. Reputation building needs to be part of your whole long-term business process and can be automated.
3. Market Your Reputation
Once you have great reviews and a reputation, now it's time to market it to increase your brand authority.
Why would you work so hard to manage and build your reputation without now using those critical assets to market yourself? Few marketing tools are as powerful as a great review.
'Displaying your good reputation reviews has been proven to increase conversions by 270% and for high-ticket items 380%'. Use the power of those reviews to skyrocket your brand.
In Summary
Manage, Build and Market Your Reputation
A successful Reputation Marketing Strategy can build credibility and authority and drive new customers to your business. Many local businesses aren't sure where to start or what process they need to make the most of their reputation but there are very few areas in marketing that create customer interest and lead buyers to your business better than reputation.
If you focus on Managing Your Reputation, Building Your Reputation, and Marketing Your Reputation then your brand will thrive with credibility and authority. Customers will search you out and become raving fans.
It's time for you to create a plan to build your brand authority and attract customers through Reputation Marketing tactics!
Our expertise is Reputation Marketing and Strategy.
We focus on helping local businesses Manage, Build and Market Their Reputation to attract more clients and create authority in their brand.
For those that want to learn more, they can go to:
https://SpectacularSuccessMedia.com/REPUTATIONREPORT
Where they can see what their own online reputation looks like and where they need to improve!
Or they can call us at 647-492-5666.
We are happy to help because the market has definitely shifted and it's important for business owners to stay ahead of their competitors with proven Reputation Marketing strategies.
Wishing You Spectacular Success!
Kelly Pascal is a Business Strategist and Social Media Marketing Expert for: https://SpectacularSuccessMedia.com
You can get more information on online marketing strategies for local businesses at: https://SpectacularSuccessMedia.com/blog
Write A Comment