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The most popular question asked by most local businesses is how to leverage their online marketing to get more customers. So how does a business do this efficiently?
Many local businesses waste time, money, and effort on unproven and unsuccessful online marketing strategies that don't yield results. But the good news is that it doesn't have to be difficult if you've got the right mapped-out strategy! Unfortunately with all the information and articles that are available on the internet, few actually bring that knowledge together in a simple strategy map that local businesses can use easily.
There really are millions of people looking for local businesses every day so online marketing is critical, but what's important is zoning in on the right kind of online marketing strategy that will allow your business to grab as much attention as possible and gain more customers.
The decision to market online is easy but businesses find out very quickly that without a proven mapped-out strategy, converting prospects to clients is difficult and often a money-losing effort.
So, how does a local business leverage the power of Online Marketing to get more customers and grow its business?
We like to give a few specific principles:
1. Traffic
You need to drive traffic to your website and business.
You can use Pay-Per-Click Ads, Banner Ads, Social Media, Promo Landing Pages, Social Offers, Brochures, Referral marketing, Retargeting, and many other options but click through rates and conversions can be over 200% higher and 60-70% less expensive with different options. THAT is the difference between profitability and failure.
2. Social Media
Engage on all platforms, regularly and with engaging content.
It's like having storefronts set up in multiple locations to grab attention. Keep up with social media networks, post several times daily because someone who looks at Facebook in the morning for example will probably miss your post in the afternoon because their feed has moved on.
Luckily there are easy ways to automate this so you are posting across platforms at different times of the day without hours and hours of effort.
3. Reputation
A bad review can kill any business online or locally, and reverse years of hard work.
Make it a priority to manage and market your reputation consistently. Ensure that all your efforts in your process from in-store, to social media, to feedback, to online reviews, to marketing 5-Star Reviews are working together to promote your company, brand, and features. A strong mapped-out Reputation Strategy Plan is one of the most important parts of your business and can yield the highest results on your bottom line.
In Summary
Traffic, Social Media and Reputation
Finding and managing a proven online marketing system to grow your business is always a challenge. Any local business can flounder if they don't map out a proven strategy for their business growth. But, if you focus on your TRAFFIC, your SOCIAL MEDIA, and your REPUTATION, consistently with a proven system, then you will 10X your business results.
It's time for you to create a plan to flood your local business with customers through online marketing!
Our expertise is Business Strategy and Online Digital Marketing, and we focus on helping local businesses get more customers with the newest online technologies and mapped-out strategy plans.
For those that want to learn more, they can go to:
https://SpectacularSuccessMedia.com/GROWTHSTRATEGYMAP
Where they can learn about proven Growth Strategy Maps for online marketing success.
Or they can call us at 647-492-5666.
We are happy to help because the market has definitely shifted and it's important for business owners to stay ahead of their competitors.
Wishing You Spectacular Success!
Kelly Pascal is a Business Strategist and Online Marketing Expert for https://SpectacularSuccessMedia.com
You can get more information on online marketing strategies for local businesses at https://SpectacularSuccessMedia.com/blog
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