One of the key questions we hear every day is: How does a local business leverage its Social Media Marketing strategies to create raving fans and get more customers?
The problem is that it's difficult for local businesses to leverage social media to get more customers. Posting and following up on social media can be time-consuming without a full-time marketer and posting also takes time to gain momentum. What happens is most small businesses quit before they start to see a reward.
But the good news is that it doesn't have to be difficult if you've got the right strategy to drive engagement and create raving fans.
There really are millions of people using sites like Facebook, Instagram, and LinkedIn every day.
What's important is zoning in on the right kind of content to put on these sites grabbing as much attention as possible and gaining more customers.
Setting up a Facebook page is easy, but local businesses find out pretty quickly that bringing customers to their Facebook page and making it a platform people will often want to visit and share is the biggest challenge.
So, how does a local business leverage the power of Social Media Marketing to create raving fans and grow its business?
We like to give a few specific tips:
1. Engaging Content
Make sure you always have engaging content.
Engaging content is critical to keep people excited about your newest services, your biggest deals, anything great that's happening in your company, and your next exciting event. If you don't have the time or expertise to do it yourself then hire someone. There are many inexpensive options out there.
2. Digital Storefronts
Each social media site is like another Digital Storefront for your business.
You need to engage on ALL social platforms, Facebook, Instagram, LinkedIn, Twitter, and even directories like Google My Business. More posts on multiple platforms will help you rank higher in search algorithms.
Don't forget to keep up with social networks because picture- or video-formatting changes can cause your posts to look outdated. There are ways to have posts look brand-formatted across all platforms.
How much and what types of posts you use are also important to drive maximum exposure. You can't have a sale promo every day, but you can build interest or market your events or reputation.
3. Regular Posting
This can't be stressed enough- Post at least twice daily!
People go on social media at different times and so a morning post may have disappeared from their feeds if they look in the afternoon.
Each post only reaches about 8-12% of your followers.
The standard is to post 2 times a day or clients won't come your way. And more importantly, the social media network algorithms reward regular continuous posting so that your posts get seen by more potential clients.
In Summary
Engaging Content, Digital Storefronts, and Regular Posting
A successful Social Media Marketing campaign can be challenging but can also become viral. Local businesses can find it time-consuming if they don't have a proven strategy to build a following, create engagement and drive sales.
But, if you curate Engaging Content, create multiple Digital Storefronts, and focus on Regular Posting you will find that engagement will grow exponentially and maybe even virally, leading to unimagined growth.
It's time for you to create a plan to build your online brand and win customers through Social Media Marketing techniques!
Our expertise is Social Media Design and Strategy.
We focus on helping local businesses Drive Engagement and Clients To Their Businesses.
For those that want to learn more, they can go to:
https://SpectacularSuccessMedia.com/SOCIALMEDIAFORMULA
Where they can learn how our proven Social Media Formula has created raving fans!
Or they can call us at 647-492-5666.
We are happy to help because the market has definitely shifted and it's important for business owners to stay ahead of their competitors with proven Social Media Marketing strategies.
Wishing You Spectacular Success!
Kelly Pascal is a Business Strategist and Social Media Marketing Expert for: https://SpectacularSuccessMedia.com
You can get more information on online marketing strategies for local businesses at: https://SpectacularSuccessMedia.com/blog
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