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We get asked a lot how a local business can leverage their Google Adwords & Traffic Marketing Strategies to get more customers. So how does a business do this economically?
The problem is that it’s difficult for local businesses to know how to leverage Google Adwords to get more traffic and customers. Knowing how much to spend, where to spend it and even where to start is difficult for local businesses, and then to figure out if your ad spend is actually converting is another issue. But the good news is there are better strategies.
There really are millions of people looking for local businesses every day, what’s important is zoning in on the right kind of strategy using Google Adwords that will allow your business to grab as much attention as possible and gain more customers.
Setting up a campaign in Google Adwords can be an easy process, but local businesses find out pretty quickly converting clicks to actual customers is the biggest challenge.
So, how does a local business leverage the power of Google Adwords & Traffic Marketing to get more customers and grow its business?
We like to give a few specific secrets:
1. Keywords
Know your keywords that people type into their search engines as buyers and not just as an interest.
This takes some research to understand keyword ranking. First how many times is that keyword searched. But also what keywords are being used by actual buyers and not just information searches. What you think may be important to buyers may not actually be.
2. Numbers
Know your numbers because in business the numbers tell you what to do, so don't ignore them.
You have to know who is clicking and who is buying.
Sometimes you realize that Adwords clicks and conversions actually convert less and have a much higher cost than other traffic-creating options, like display ads or video ads.
Luckily there are easy ways to automate these traffic getting options and also to measure and track your success for each campaign and make them duplicatable.
3. Conversion
Focus on conversion because just getting clicks, although good, doesn't tell the whole story.
You can get thousands of clicks and not convert anyone so, it is important to direct those clicks to a landing or offer page that actually converts them into buyers, repeat buyers, or continues to market to them until they are ready to buy.
Most times this requires a more robust strategic plan to build the momentum from multiple marketing efforts on top of each other and reap exponential rewards. Sometimes one option fails while two or three can multiply results.
In Summary
Keywords, Numbers, and Conversion
Running a successful Google Adwords Or Traffic Marketing campaign is always a challenge. A local business can find great success, or waste lots of money if they don't have the proper traffic-creating strategy. But, if you know your KEYWORDS, know your NUMBERS, and focus on CONVERSION you will be well on your way to getting more customers and 10Xing your business growth.
It's time for you to create a plan to explode your local business with customers through Google Adwords and Traffic Marketing techniques!
Our expertise is Traffic and Lead Generation, and we focus on helping local businesses Drive Traffic To Their Business and Convert It To Paying Customers.
For those that want to learn more, they can go to:
https://SpectacularSuccessMedia.com/MORETRAFFIC
Where they can learn proven ways to Drive and Convert Traffic For Their Business.
Or they can call us at 647-492-5666.
We are happy to help because the market has definitely shifted and it's important for business owners to stay ahead of their competitors with proven Traffic Marketing strategies.
Wishing You Spectacular Success!
Kelly Pascal is a Business Strategist and Traffic Marketing Expert for https://SpectacularSuccessMedia.com
You can get more information on online marketing strategies for local businesses at: https://SpectacularSuccessMedia.com/blog
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